Snoop Promoting Four Loko Knockoff: Is New Drink Really Aimed At Young Black Girls?

By Leslie PittersonFour Loko may be off shelves, but Colt 45 has cooked up a new line of caffeine-free alcoholic beverages to take its place. Marketers are gearing up around plans to release a new label called ‘Blast’ with help from rapper Snoop Dogg. New ads will be featured as part of both television and print campaigns. The fruity drink contains 12% alcohol by volume, about twice the level of